AI growth, without the AI slop.
Most firms have never checked. We measure it — whether ChatGPT and Google’s AI answers name you — then publish the work that moves it. Every asset is written against your state’s advertising rules, with the judgment left to you.
results in about two minutes · we reply the same day
Your prospect stopped typing “personal injury lawyer Phoenix.” They describe what happened to them and ask what to do about it. The answer names three firms and they never reach a search results page. Here is one, verbatim.
“I was rear-ended in Phoenix and my back still hurts three months later. Which lawyer should I call?”
For a delayed-onset injury like this in the Phoenix area, a few firms come up consistently. Callahan & Reyes handle a high volume of rear-end collision claims and publish detailed guidance on delayed symptom documentation. Whitmore Injury Law focus specifically on soft-tissue and spinal cases in Maricopa County. The Delgado Firm are frequently referenced for cases where treatment began well after the accident date…
ILLUSTRATIVE EXAMPLE. FIRM NAMES ARE FICTIONAL.
Answer Engine Optimization. Also called GEO — Generative Engine Optimization. Same discipline, two acronyms, and the industry hasn’t settled which one sticks.
SEO got you onto a page of ten blue links. AEO gets you inside the answer that replaced it. The unit of work changes: not a page describing your services, but a passage answering one specific question so completely that a machine will lift it and attach your name. Structure, jurisdiction, and provable expertise now do the work backlinks used to.
| SEO | AEO / GEO | |
|---|---|---|
| Optimizes | A page’s rank | An answer’s sources |
| Wins on | Authority + keywords | Specificity + extractability |
| You measure | Position 1–10 | Citation Share, 0–100% |
| Competitor set | Whoever ranks | Whoever gets quoted |
A page’s rank
An answer’s sources
Authority + keywords
Specificity + extractability
Position 1–10
Citation Share, 0–100%
Whoever ranks
Whoever gets quoted
of legal searches now end without a click to any website. The answer arrives before the results page does.
legal queries trigger a Google AI Overview — among the highest rates of any industry.
AI citations come from pages outside Google’s top ten. Ranking first does not mean being cited.
Rankings and citations are now two separate scoreboards. You are almost certainly watching only one of them.
In most cases it has been for a while. Nobody told the invoices.
We spent twenty years inside it — Thomson Reuters (FindLaw, Westlaw, Super Lawyers) and Agency 310. We know who the agencies are, what they charge, what they actually deliver, and precisely where it falls through the cracks. GrowthAgents wasn’t built by people guessing at this market. It was built by the people who used to sell to you.
We know what they charge. We know what they deliver. We know exactly where the gap is.
Your retainer funds an org chart that eats the budget before the work begins.
An activity quota that hides the only question that matters: what did it produce?
Twelve-month agreements exist because the results wouldn’t survive a monthly decision.
Five more ways the retainer model quietly fails a law firm.
Your retainer funds an org chart: account coordinators, project managers, a strategist you met once, and the office they all sit in. The work you actually receive is what’s left over after payroll.
A team of agents has no payroll, no office, and no meetings to bill you for. Your invoice buys production and proof — nothing else exists to fund.
“Twelve posts, eight social updates, one report.” That’s an activity quota, not a result. Deliverables are how the model hides the only question that matters: what did any of it produce?
Every asset reports its own numbers from your own Search Console — impressions, clicks, position, per page, not in aggregate. You don’t count our deliverables. You read the page’s own results.
12 posts · 8 updates · 1 report
Twelve-month agreements exist because the results wouldn’t survive a monthly decision. The lock-in is the retention strategy.
Month to month. Cancel anytime. The product re-earns your invoice every thirty days, with your own Search Console numbers to prove it did. Confidence doesn’t need a signature page.
renew? your call. cancel anytime.
We built this to be additive, not a rip-and-replace. Pick your door.
A line item, not a replacement.
If your agency is doing right by you, keep them — we’re not going to pretend otherwise. GrowthAgents runs the AEO layer most of them don’t have, at a price that fits alongside a retainer rather than instead of it. Skeptical about how it compares? Run both for sixty days. Ours reports per asset. Decide whose numbers you can actually read.
Self-serve. Month to month. No call required.
No sales call, no scoping document, no twelve-month signature page. Tell us your site and your practice areas and we’ll have you live this week. Month to month — you can stop at the end of any month, and everything published stays yours.
Writes the content your authority is built on — compliance-checked before it exists.
Finds the pages already earning attention and rewrites them into ones that convert.
Writes for the platform it’s posting to — LinkedIn isn’t Instagram, and Iris knows it.
Watches your reviews and answers in your voice, on your terms.
Measures where AI answers name you, and feeds what it learns back to the others.
An AI that rewrites your pages for “answer-first” formatting will happily write a performance guarantee your state prohibits, or invent a citation. For a licensed professional that isn’t a content problem — it’s your license.
So every asset is checked against a jurisdiction rule set we compiled and published: required disclaimers, unqualified superlatives, prior-result claims, specialization language, responsible-attorney identification. Today that check is advisory — it surfaces the flag and the reason next to the asset, it does not block publication, and our rule set is research we compiled, not counsel’s opinion. We publish which jurisdictions we’ve fully verified and which we haven’t.
Rewrites of pages you already published are delivered to you for review before they go live. On existing pages you have context we don’t, so that call is yours.
We won’t tell you our output is certified compliant with your bar’s rules. Under ABA Formal Opinion 512 and Model Rule 5.3 the duty is yours and no vendor can take it — so we don’t claim to. We check, we flag what we found and why, and the judgment about what publishes under your name stays where it belongs.
If a vendor tells you their AI output is compliant, ask who carries it when a grievance lands.
Ask your current agency which page produced anything last month. You’ll get thirty pages of activity and no per-page numbers. We connect your own Google Search Console and Analytics, so every page we publish reports its own impressions, clicks and ranking — the specific URL, not a channel bucket.
Tagged the moment it’s created, so its performance is reported against that specific page rather than lumped into a channel total.
We read from your own Search Console and Analytics properties. Nothing depends on a tracking script we control, and the history stays yours.
We cannot currently trace a signed matter back to the page that produced it. That needs conversion tracking we haven’t shipped. We’ll say so until we have.
How we define per-page performance, and what the published methodology covers.
| GrowthAgents | Traditional agency | Other AEO tools | |
|---|---|---|---|
| Contract | Month to month, cancel anytime | 6–12 months | Annual, usually |
| Monthly cost | $999 – $2,879 | A monthly retainer | A subscription |
| State bar rule check | Every asset, flagged with the reason | Rarely | No |
| Automated publishing | Optional — your call, per asset | No | Yes, with no gate |
| Per-page performance reporting | Yes, from your own Search Console | No | No |
| Methodology published | Yes, in full, including limits | No | “Proprietary” |
| Who carries the compliance duty | You. We say so out loud. | Unstated | Claims “compliant” |
| GA | Agency | AEO tools | |
|---|---|---|---|
| Contract | Month to month | 6–12 mo | Annual |
| Monthly cost | $999–$2,879 | A retainer | A subscription |
| Bar rule check | ✓ every asset | Rarely | ✗ |
| Auto publish | Optional | ✗ | ✓ no gate |
| Per-page reporting | ✓ | ✗ | ✗ |
| Methodology public | ✓ in full | ✗ | “Proprietary” |
| Compliance duty | Yours, stated | Unstated | Claims “compliant” |
The going rate in legal marketing is a handful of blog posts and a cheap link, written to a national template, published without a compliance check, and reported at the channel level.
// WHY WE CAP THE VOLUME.We could publish forty assets a month. Sites that do get flagged for scaled content abuse, and we’re not putting your domain at risk to make a number on a pricing page look bigger. Every asset is scored on our published rubric before it counts toward your allotment — anything that fails doesn’t ship and doesn’t count.
// WHAT’S NOT ON THE INVOICE.We don’t run your Google Ads, redesign your site, host it, or answer your phones. We say so before you ask.
Every other platform in this category leads with a number — more cases, more leads, a percentage lift. We don’t publish one, for a reason you already know: your state bar prohibits you from promising outcomes. If a marketing vendor is comfortable making a claim you’d be sanctioned for repeating, it’s worth asking what else they’re comfortable with.
We’re also new, and we’d rather you hear that from us. We don’t have a decade of case studies. What we have is a measurement you can verify yourself in two minutes, and a methodology published in full.
A measurement you can run yourself in two minutes, and a methodology with its limits printed on it.
Ask an AI assistant for a lawyer in your practice and city, right now, before you talk to us. The free scan does the same kind of check across your practice areas and shows you the answer.
A 90-day guarantee, provided by Agency 310. It is not a guarantee of rankings, cases, or clients. Read it.
Our AEO scoring rubric and the full Citation Share methodology — including its limitations — are published. Compare that to “proprietary.”
Month to month. Stop at the end of any month. Everything published stays on your site and stays yours.
The platform handles content, social and reputation management on its own. If you want a human running the rest — hosting and maintaining your site, managing PPC, the things we deliberately don’t do — we partnered with Agency 310, an AI-first agency with 20+ years in legal marketing. They become your point of contact and run on the GrowthAgents platform underneath. One invoice, lower cost than a traditional full-service retainer, and the same per-page reporting. We reduce friction at every point, including this one.
You choose whether an asset publishes automatically. Rewrites of pages you already published come to you first — on an existing page you have context we don’t, so that call is yours.
We check every asset against your jurisdiction’s rule set and flag anything that trips it, with the reason attached. We do not certify it as compliant, and you should be wary of any vendor that does — under Model Rule 5.3 and ABA Formal Opinion 512 the duty is yours and can’t be transferred. We do the checking. You keep the judgment.
It stays on your site and it’s yours. No clawback, no license that expires, no “managed content” that disappears with the subscription. Stop at the end of any month; the work you paid for stays published.
Three things a chat window doesn’t do: it doesn’t check your state’s advertising rules, it doesn’t tag what it wrote and report back what that asset actually produced, and it doesn’t know what got cited last month so it can write differently this month. The writing is the cheap part. The loop around it is the product.
Indexing and re-crawl timelines aren’t ours to control, so we won’t quote you one. What we will do is re-measure and show you the movement — including when there isn’t any. Your first scan is the baseline.
Yes — CPAs and accounting firms, real estate brokerages, HR and recruiting. The compliance layer is jurisdiction-specific and law is where it’s strictest, which is why we built there first.
We run high-intent questions from your market across AI answers, and show you where you appear and where a competitor does instead. Then we rewrite your weakest page live so you can see the work.
results in about two minutes · we reply the same day