Google confirmed AEO is still SEO. Here’s what actually changed.
Anyone charging you $5K/mo for “answer engine optimization” is selling a rebrand of fundamentals. But two things did change — and they decide whether an AI cites your firm or a competitor’s.
Josh Corbelli has spent 20 years building revenue systems for law firms and professional services businesses — from directing growth strategy for top-tier firms at Thomson Reuters to founding Agency 310, where he's driven results like a 217% increase in lead volume and 214% revenue growth for client firms. Today he's applying that same battle-tested discipline to AI: building and testing AI-enabled lead enrichment, CRM automation, and client-acquisition systems as the founder of GrowthAgents. He writes about where AI actually moves the needle in professional services marketing — and where it doesn't, yet.